An Advanced Lead Generation System for Real Estate Agents
Once you have interested parties coming in 24/7, you can focus on closing more deals
Being a real estate agent isn’t an easy job; it’s a lot of work up front. Especially the part about getting new clients to work with on a regular basis.
I am sure you know the industry motto, said by every real estate agent ever—something along the lines of, “if you hustle enough you will eventually hit gold,” “you should always be grinding,” “got to put in those hours,” “it’s a game of numbers”, etc., and even though you take the recommended steps:
- Visiting neighborhoods
- Distributing business cards
- Giving out flyers
- Cold calling
- Door knocking
- and whatnot …
Do you get enough leads or even a satisfactory response?
It is no wonder the average real estate agent gets out of the industry in about two to three years!
As I’m sure you know by now, realtors aren’t high on the totem pole of salespeople. Because of that, people (your prospects) tend to put an extra wall around realtors to avoid them at all costs. And let’s not forget how today’s ever-increasing technology is slowly putting realtors out of date. As a result, people see less and less value in working with a realtor.
I know that was very negative, but this is what’s happening in this industry today. I know because I was an agent until fairly recently. As most agents do, I also started my real estate hustle by buying leads from Zillow, Trulia, and Realtor.
Buying leads is probably the worst way to get started and a waste of your hard-earned money. These companies are selling those same leads to other realtors, and when you do get leads, most of them lead to dead ends and a whole lot of wasted time because the client wasn’t ready to make a decision.
I struggled for months with this approach. I ran online ads and consulted with my seniors in the agency, which wasn’t much help because they relied too much on the old-school methods that got them started decades ago: word of mouth and open houses. Those methods did work from time to time, but I was trying to build something more reliable and didn’t want to leave anything to faith. I was on the verge of giving up, and I hadn’t even hit my one-year mark.
That was until I took a course on digital marketing that showed me what to do to get the results I wanted from my online ads. One key takeaway was that, as a real estate professional, you need to build relationships with people in your market.
Your prospects will hardly ever work with someone they don’t trust. Think about it; when you go into a grocery store and the clerk asks if they can help you, what do you say?
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