CHAPTER 4: Different Types of Videos
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With the current competitive trends in the marketing industry, marketers have come up with tons of different ways to promote a product or a brand and that is the reason that there is a range of video types available to be used by brands according to their needs.
Furthermore, there are different ways and approaches to shooting and sharing every type of video making it easy for businesses to select the one that resonates with their objectives. And if you have decided to make videos, it is highly likely that you will be making a lot of them.
So choosing the right style for each video comes down to what your goals for that video are; whether you want to create an ad campaign or an evergreen video. There is a video type for each style that you want to go for but for that; you need to know the types of videos available.
Different Styles of Videos:
Live Action Videos:
This type of video is based on footage from real-world that typically includes the recording of real people at real locations. Live action is one of the most common styles of videos mostly due to the accessibility it provides. The quality of the live action video can range from the most basic clips from smartphones to full-fledged professionally produced videos.
The animation is often used for telling brand stories and explainer videos because they can make everything seem so simple which is why they have a very engaging style that appeals to the masses. The animated videos can be as entertaining as your favorite childhood cartoons and they can also be practical where complex concepts are illustrated. The gist is that there are tons of different styles in animation videos and some of them are:
- 2D animation videos: These are the most classic looking among all styles of animation videos.
- 3D animation videos: This type of style conveys a Pixar-like feel to the characters.
- Motion graphics videos: These are very popular especially for the explainer videos because they can clearly illustrate a concept and make it very simple.
- Typography animation video: It works great for quotes and other types of videos where the text is focused.
- Stop-motion videos: This style leverages real objects where the single frame movements of these objects are captured. Movies like Kubo and the Two Strings are based on slow-motion videography.
Animation videos have now become so popular that even a big brand like Apple created a motion graphic video for its holiday’s ad in 2018.
Text Overlay Video:
According to Facebook; 85% of videos watched on Facebook are on silent making text overlay videos pretty popular with social media users. Popular pages like Goalcast use text overlay videos to tell stories of successful people and their videos are watched millions of times.
Text overlay videos are well-suited for telling simple stories or creating how-to videos. The videos include still images accompanied by music that basically changes the nature of the story but only for those who watch the video with sound on.
Just like its name, the live video is broadcasted as it happens which means that the person making the video can directly interact with the audience and viewers can watch things happening in real-time. Though live video streaming is available on different social media platforms including YouTube and Instagram, Facebook has taken the lead when it comes to making live videos.
Live video is considered a distinct type of content by people which is why it gets 6 times more interaction than the regular video on Facebook. (Media Kix) Furthermore, people who have liked the page of the brand get a notification that tells them that the brand has a live video stream happening.
Live video is available on a number of different platforms including Facebook, Instagram, Twitch, YouTube and Dailymotion, etc. And a variety of different videos can be made using live streaming ranging from interviews to as-it-happens tutorials to real-time announcements.
360 Degree Video:
If you have heard about Virtual Reality then you will know that it encompasses a 360-degree video where you can just turn your head and see everything around you. You can view this video without VR glasses as well by turning the screen or swiping to the sides to view things around the person recording that video.
This type of video is recorded either through a collection of cameras or by using an omnidirectional camera. This type of video is a good choice for brands that are looking to be more creative and go that extra mile to show everything they have got. Brands like IKEA use 360-degree videos to showcase the decoration sets of a whole room without having to get individual clicks.
Different Types of Videos:
Now that you know the different styles of videos, it is imperative that you know the types of videos so you can see which combination of video type and style will be fit for your brand. So with that said, let’s dive right in:
These are one of the most popular types of videos when it comes to educating people by explaining them how to do things. The step by step tutorials can be pretty entertaining while being highly informative because they can help people transition from the discovery phase to the reality of what you are going to deliver.
One of the benefits of creating how-to videos is that you can rank pretty easily in the search engines because people search a lot of questions and if you target the most frequently asked ones, you will start receiving traffic that can help you rank as well.
Vlogs or Talking Head videos:
These videos are great for building thought leadership in your industry and becoming an expert on a topic by educating the audience about a subject and making a connection with them.
These type of videos involve a person talking to the camera by either directly looking at it or looking a bit to the side that gives away an interview style of vibe.
Product Explainer Videos:
If you want to educate your buyers about the products in their early discovery phase and tell them why they need it to generate leads and make sales then these videos are perfect for this purpose. You can explain complicated products or services by leveraging product explainer videos and increase your brand’s awareness.
Product explainer videos don’t need to show the service or product to be valuable because they already have a very high level which is why animation video is a perfect choice. These videos are shareable which is why you need to make them as entertaining and engaging as possible while connecting with the audience.
You can create an animated explainer video for each product that you offer because you are not directly pitching the product with these videos, you are just outlining the problem and offering its solution. Remember, the product explainer videos should answer the question; what’s in it for me?
Though the demo videos are like the animated explainer videos as they talk about how your product works, the difference is that they explain in detail about your product and service and show a demo of the product to help the buyer understand why they need to purchase it.
Demo videos are perfect for showing buyers the value of your product rather than just explaining it. In the industries where there are physical products, a demo video can also include the unboxing of a product that shows the package, accessories of the product and the product itself to let potential customers know what they can expect out of it.
So these are some of the types of videos that you can work on according to the type of your product or service and combine the suitable type with a suitable style of video to achieve the best results. Keep in mind that you will have to test with different combinations to see which one is working best for your audience and then start working on that combination.